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Fall 2011 - MIIS
Sep 29, 2020
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IMGT 8673 - Intl Consumer Behavior & Mktg
The workshop will examine the effect of culture on consumer behavior through the study of consumer behavior theories and their implications for marketing practices. Specific topics that will be addressed in the workshop include: >Consumer socialization >Group influences on consumer behavior >The role of emotions in consumer behavior >Consumer satisfaction >Consumer misbehavior: The dark side of consumer behavior >Consumer behavior and the bigger picture: Volunteerism, philanthropy, response to cause-related marketing and corporate social responsibility practices
1.000 Credit hours
1.000 Lecture hours

Levels: MIIS Graduate
Schedule Types: Workshop

Intl Policy & Management Division
International Management Department

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