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Fall 2012 - MIIS
Sep 30, 2020
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

IMGT 8617 - Glocalization Strategy & Mgmt
Adapting products and services, translating marketing materials, and localizing web sites are necessary but not sufficient for success overseas. Leaders must adapt their approaches, organizations, personnel selection and training, and their operating procedures in a responsible way to be a truly successful global business or organization. This course will identify key issues and solutions for success. The principal assignment will be to help prepare a domestic company for cross border markets.

2.000 Credit hours
2.000 Lecture hours

Levels: MIIS Graduate
Schedule Types: Lecture

Intl Policy & Management Division
International Management Department

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