Catalog Entries |
Fall 2012 - MIIS
Apr 19, 2024 |
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| IMGT 8634 - Intl Business to Business Mktg |
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This is a course for students seeking to find solutions to marketing problems internationally in business development, trade, consulting, enterprise general management, and in establishing and managing marketing relationships between firms and the planning and implementation of sustainable/green B2B marketing practices. It includes business relationship issues from enterprise market/customer assessment and buying practices, to business proposal and customer development, proposing/bidding and competing for business, planning and managing product lines and new product development and launches, B2B Internet/Web marketing, and establishing and managing marketing channels. The course is taught in a daily discussion format using case studies from actual marketing problems and situations. Prerequisites: Completion of IMGT 8571 or equivalent, open to GSIPM students
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