Go to Main Content

Online Access to BannerWeb - PNTR

 

HELP | EXIT

Catalog Entries

 

Spring 2014 - MIIS
Mar 29, 2024
Transparent Image
Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MBAG 8570 - Marketing Mgmt for non-MBA
Marketing Management for Non-MBAs is an introduction to the theory and practice of marketing management, focusing on the basic principles and concepts of marketing, for example, marketing mix, the value proposition, market segmentation, the establishment of marketing goals, and the formulation of marketing strategies. This course will help students develop a holistic view of marketing and understand the integration of marketing to other business activities. The course will be conducted using both lecture and case methods and active student participation is both encouraged and required.


3.000 Credit hours
3.000 Lecture hours

Levels: MIIS Graduate
Schedule Types: Lecture

Intl Policy & Management Division
International Management Department


Return to Previous New Search XML Extract
Transparent Image
Skip to top of page
Release: 8.7.2.4