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Spring 2014 - MIIS
Jan 28, 2020
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MBAG 8570 - Marketing Mgmt for non-MBA
Marketing Management for Non-MBAs is an introduction to the theory and practice of marketing management, focusing on the basic principles and concepts of marketing, for example, marketing mix, the value proposition, market segmentation, the establishment of marketing goals, and the formulation of marketing strategies. This course will help students develop a holistic view of marketing and understand the integration of marketing to other business activities. The course will be conducted using both lecture and case methods and active student participation is both encouraged and required.


3.000 Credit hours
3.000 Lecture hours

Levels: MIIS Graduate
Schedule Types: Lecture

Intl Policy & Management Division
International Management Department


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