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Spring 2014 - MIIS
Sep 29, 2020
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MBAG 8677 - Intl Marketing Research
This course will acquaint you with the fundamentals of market research. As most Students will become users of market research rather than specialists in research, the course will emphasize research as an aid to management decision-making. In addition, this course will foster a rudimentary ability to develop, execute and interpret market research, in particular, the development, use, and interpretation of a questionnaire. The course will be project based. Upon completion of the course, you will have the following competencies: the ability to interpret marketing research results and limitations; the ability to match appropriate techniques to examine opportunities and solve problems; the ability to develop and apply and interpret a subset of market research techniques, including focus groups, depth interviews, and surveys; and, the ability to evaluate marketing research techniques and results.


3.000 Credit hours
3.000 Lecture hours

Levels: MIIS Graduate
Schedule Types: Lecture

Intl Policy & Management Division
International Management Department


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