Catalog Entries |
Fall 2019
Apr 20, 2024 |
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| INTD 0205 - Marketing |
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*Marketing: Formulation, Methods, and Research*
Marketing is both a qualitative and a quantitative discipline. It is one of the rare business fields that actively draws upon and integrates the creative and analytical components of the liberal arts tradition. In this course students will be exposed to a broad overview of marketing principles, focusing on the application of marketing theory to for-profit, not-for-profit, and the public sectors. Cause marketing and social marketing techniques will also be discussed to determine their utility in combating social ills and promoting favorable public health behaviors and outcomes. As the implementation of marketing programs is undergoing a massive transformation from conventional to digital media, students will be exposed to digital designing and marketing, which are driven by a sound understanding of consumer segmentation, brand positioning, distinct product benefits, and relevant in-market executions. (INTD 0120) Introductory statistics course recommended. 3 hrs. lect.
0.000 OR 1.000 Credit hours 0.000 OR 1.000 Lecture hours 0.000 TO 2.000 Other hours Levels: Undergraduate Schedule Types: Discussion, Lecture All Sections for this Course Interdisciplinary Division Interdepartmental Department |
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