Class Schedule Listing |
Spring 2014 - MIIS
Jul 10, 2020 |
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| Art of Failure - 20500 - MBAG 8647 - A | ||||||||||||||
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Books/Material: Required Pre-Reading: 1. Godin, Seth. Redefining Failure. http://hbr.org/2010/09/column-redefining-failure/ar/1 2. Farson & Keyes. The Failure Tolerant Lead Harvard Business Review, August 2002, http://hbr.org/2002/08/the-failure-tolerant-leader/ar/1, “The fastest way to succeed,” IBM’s Thomas Watson, Sr., once said, “is to double your failure rate.” In recent years, more and more executives have embraced this point of view. 3. Graham, Paul. What Starups Are Really Like http://paulgraham.com/really.html 4. Graham, Paul. What We Look for in Founders http://paulgraham.com/founders.html 5. Cialdini, Robert. 6 Principles of Persuasion http://www.influenceatwork.com /wp-content/uploads/2012/02/E_Brand_principles.pdf Recommended: 1. Collins, J. (Edition 1, 2009) How the Mighty Fall: and Why some Companies Never Give In, JimCollins. ISBN 978-0977326419; Amazon's price: $16.87 2. Weber, E. Hsee, C. Models and Mosaics: Investigating Cross-cultural Differences In Risk Perception and Risk Preference (1999) http://link.springer.com/article/10.3758%2FBF03212969 Associated Term: Spring 2014 - MIIS Registration Dates: Nov 08, 2013 to May 16, 2014 Levels: MIIS Graduate Middlebury Institute, CA Campus Workshop Schedule Type 1.000 Credits View Catalog Entry
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