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Spring 2015 - MIIS
Sep 20, 2020
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Course Schedule MIDDLEBURY INSTITUTE OF INTERNATIONAL STUDIES AT MONTEREY
Course Schedule- Spring Term 2015    Spring 2014   Fall 2014   Fall 2015

List of Departments
  • For additional course information such as prerequisites and approvals required please click on CRN.

  • M = Monday, T = Tuesday, W = Wednesday, R = Thursday, F = Friday, S = Saturday, U = Sunday

Sections Found
Marketing Mgmt for non-MBA - 20489 - MBAG 8570 - A

Books/Material:
Required Text and Materials:
1. Peter, P. and Donnelly, J. (13th edition, 2013). A Preface to Marketing Management. McGraw-Hill/Irwin. ISBN 13: 9780078028847; Publisher's price: $189.95.
2. A packet of cases from the Harvard Business Publishing available via the following link: https://cb.hbsp.harvard.edu/cbmp/access/27846280

Recommended Reading:
1. Subscribe to Seth Godin's at http://sethgodin.typepad.com/
2. On occasion, I will send out articles or post articles to the class iLearn page as they apply to our case(s) or discussion topics. These articles and posts are meant to be read and will enrich your learning experience.

Prices may vary - check multiple resources

Associated Term: Spring 2015 - MIIS
Registration Dates: Nov 04, 2014 to Feb 06, 2015
Levels: MIIS Graduate

Middlebury Institute, CA Campus
Lecture Schedule Type
3.000 Credits
View Catalog Entry

Scheduled Meeting Times
Type Time Days Where Date Range Schedule Type Instructors
Class 6:00 pm - 8:50 pm T McGowan MG102 Jan 26, 2015 - May 15, 2015 Lecture Brooke William Higgins (P)



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