|Marketing Mgmt for non-MBA - 20489 - MBAG 8570 - A|
Required Text and Materials:
1. Peter, P. and Donnelly, J. (13th edition, 2013). A Preface to Marketing Management. McGraw-Hill/Irwin. ISBN 13: 9780078028847; Publisher's price: $189.95.
2. A packet of cases from the Harvard Business Publishing available via the following link: https://cb.hbsp.harvard.edu/cbmp/access/27846280
1. Subscribe to Seth Godin's at http://sethgodin.typepad.com/
2. On occasion, I will send out articles or post articles to the class iLearn page as they apply to our case(s) or discussion topics. These articles and posts are meant to be read and will enrich your learning experience.
Prices may vary - check multiple resources
Associated Term: Spring 2015 - MIIS
Registration Dates: Nov 04, 2014 to Feb 06, 2015
Levels: MIIS Graduate
Middlebury Institute, CA Campus
Lecture Schedule Type
View Catalog Entry
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