|Marketing Management - 20490 - MBAG 8571 - A|
Required Text and Course Materials: There is no single required text book. Where allowed, chapters and articles and web links will be posted on the course Moodle site. Therefore, it is important that you visit the Moodle site on a regular basis. Certain publications such as cases and selected articles are copyrighted and cannot be posted.
Case Package: We will be using cases developed by the Harvard Business School, the Ivey School of Business and the Thunderbird School of Global Management. The case package is available through HBSP.com, the link is https://cb.hbsp.harvard.edu/cbmp/access/32161231. It is important that you purchase these cases rather than copying or sharing them.
Optional Texts: I will place three textbooks on reserve in the library under the course number:
1. Kotler, Phillip and Kevin L. Keller (2012), Marketing Management 14E, Boston: Prentice Hall.
2. Peter, J. Paul and James H. Donnelley, Jr. (2013), A Preface to Marketing Management, Thirteenth Edition, Boston: McGraw-Hill Irwin.
3. Mullins, John and Orvill Walker (2012), Marketing Management: A Strategic Decision-Making Approach, Eighth Edition, Boston: McGraw-Hill Irwin.
Recommended Websites: www.marketingpower.com
Prices may vary-check multiple resources
Associated Term: Spring 2015 - MIIS
Registration Dates: Nov 04, 2014 to Feb 06, 2015
Levels: MIIS Graduate
Middlebury Institute, CA Campus
Lecture Schedule Type
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