|Marketing Mgmt for non-MBA - 90451 - MBAG 8570 - A|
1. Peter, J. & Donnelly, J. ([14th Ed.], 2014). A Preface to Marketing Management. McGraw-Hill/Irwin. ISBN 13: 978-0077861063; Publisher's Price: $191.67
E-book (cheaper option) available at: http://www.coursesmart.com/IR/8376937/0077636260?_hdv=6.8
2. Packet of cases to be bought from Harvard Business Publishing via the following link: https://cb.hbsp.harvard.edu/cbmp/access/27846280
*** To purchase materials with Harvard Business Publishing you must first register with them. All case studies for this course will be in the case packet.
No texts recommended.
Prices may vary, please check multiple resources
Associated Term: Fall 2015 - MIIS
Registration Dates: Apr 10, 2015 to Sep 04, 2015
Levels: MIIS Graduate
Middlebury Institute, CA Campus
Lecture Schedule Type
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